Rebrands are vital for appealing to both existing and new generations. The 2024 Pentawards recognized a number of iconic brands for their success in delivering exciting innovations in the marketplace by way of their packaging.
The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.
Siete's portfolio includes tortillas, cookies, snacks, and more.
October 1, 2024
The acquisition will reportedly complement PepsiCo's portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings.
The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.
Collaboration led by the NextGen Consortium makes reusable cups the default option in national and local restaurants across the city of Petaluma, California.
The meeting will include content-rich educational sessions and great networking events.
March 15, 2024
The FPA's 74th Annual Meeting is scheduled for March 20-22, 2024, at the Loews Ventana Canyon Resort in Tucson, Arizona. The event will include educational sessions, networking events, and a talk by Rob Cotton, PepsiCo's R&D director for sustainable packaging materials, on their path to sustainable packaging compliance.
This latest move forms part of PepsiCo Positive, the company’s health and sustainability transformation plan, which includes an ambition of reaching net zero emissions by 2040.
As part of the design process for Aquafina, Sidel focused on supporting MenaBev’s sustainability goals, including delivering a lightweight, high-performance bottle for the iconic brand.