The official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.  

The acquisition will reportedly complement PepsiCo's portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings.

The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.

Gatorade Hydration Booster is Gatorade’s first electrolyte powder developed specifically for people’s everyday lifestyles.

Collaboration led by the NextGen Consortium makes reusable cups the default option in national and local restaurants across the city of Petaluma, California.

The FPA's 74th Annual Meeting is scheduled for March 20-22, 2024, at the Loews Ventana Canyon Resort in Tucson, Arizona. The event will include educational sessions, networking events, and a talk by Rob Cotton, PepsiCo's R&D director for sustainable packaging materials, on their path to sustainable packaging compliance.

This latest move forms part of PepsiCo Positive, the company’s health and sustainability transformation plan, which includes an ambition of reaching net zero emissions by 2040.

As part of the design process for Aquafina, Sidel focused on supporting MenaBev’s sustainability goals, including delivering a lightweight, high-performance bottle for the iconic brand. 

The Learning Center will be used to field test, measure, and analyze compostable packaging with an aim to speed up the rate of innovation.

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.