In this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching. 

Securikett's new security labels offer an effective solution for detecting tamper attempts early, providing vital protection along the entire distribution chain and boosting customer trust in the process.

The innovative QR codes, powered by Zappar technology, allow blind and partially sighted shoppers to easily retrieve essential product information.  

Under Regulation (EU) 2021/2117, which came into force last December, all EU wine producers and suppliers need to provide the most accurate and up-to-date ingredient and nutritional information at retail, a difficulty given the propensity of wine’s ever-changing composition.

Domino’s range of Bottle Closure Printing Stations has been developed to print variable data and machine-readable codes, including QR codes, onto HDPE bottle caps and closures.

Appetite Creative and Tetra Pak have partnered to create the interactive smart packaging experience for a leading European fruit juice producer.

The movie-inspired packaging includes Fudge Stripes and Kinder Joy eggs.

On store shelves nationwide throughout April, the packaging design features illustrations of people (and pets!) enjoying nature and highlights Nasoya's organic tofu products.

For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.