The Collective Good wine range, which is bottled exclusively in the paper Frugal Bottle, has a Red Blend, a Sauvignon Blanc, a Cabernet Sauvignon and a Pinot Grigio. They have just gone on sale in nearly 1,200 of stores across the US from just $9.99 to tie in with April’s Earth Month.
The redesign primes Butter Wines to expand across all sections of the wine aisle by leveraging its iconic Butter yellow label, while distinguishing each varietal clearly, and appealing to discrete wine-drinking audiences.
Originating in the Rotaliana plain in northeastern Italy, Mezzacorona has brought together Trentino winemakers since 1904, offering the market a selection of high-quality wines and sparkling wines as heirs and innovators of an ancient local tradition.
With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.
This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality and flavor of wine that customers expect.
Under Regulation (EU) 2021/2117, which came into force last December, all EU wine producers and suppliers need to provide the most accurate and up-to-date ingredient and nutritional information at retail, a difficulty given the propensity of wine’s ever-changing composition.
The new environmentally friendly format will shatter expectations about how and when wine can be enjoyed and answer the call-to-action from the wine industry to rethink glass bottles.
