Originating in the Rotaliana plain in northeastern Italy, Mezzacorona has brought together Trentino winemakers since 1904, offering the market a selection of high-quality wines and sparkling wines as heirs and innovators of an ancient local tradition.
With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.
This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality and flavor of wine that customers expect.
Under Regulation (EU) 2021/2117, which came into force last December, all EU wine producers and suppliers need to provide the most accurate and up-to-date ingredient and nutritional information at retail, a difficulty given the propensity of wine’s ever-changing composition.
The new environmentally friendly format will shatter expectations about how and when wine can be enjoyed and answer the call-to-action from the wine industry to rethink glass bottles.
