We’re fast approaching the busiest time of the year for retailers and maximizing sales is at the top of retailers’ holiday lists. So how does display packaging impact the choices of shoppers when in the checkout line?
Here are the top 5 ways to boost sales using countertop display packaging:
1. The Social Media Effect
The power and growth of social media have raised expectations for both display packaging and the product itself. With shorter attention span, a display has a matter of seconds to turn a browser into a buyer.
Contemporary display packaging has taken center stage, and as more shoppers discover the world of online shopping, countertop displays still have a major impact on sales as they feed the human need for instant gratification — something that online shopping does not yet deliver.
2. It’s not Just about FMCGs
Fast moving consumer goods (FMCGs) still rule countertop displays and have a presence in every retail environment. Supermarkets are extremely competitive places with their displays and there are a lot of cost pressures, but investing in a well-designed and thought out display will help product marketers outshine their competition.
There’s huge potential for higher values items to drive sales when gearing up toward the Christmas period. Popular presents on trend are gins, small toys, candles and other alcoholic gifts. Not to mention gift wrapping! Marketers for more premium products may want to consider a countertop display to really take advantage of the increased spend by consumers.
3. The Environment Conscious Consumer / Biodegradable
Consumers are becoming more environmentally conscious and many are aware of the war on plastic. By choosing high-quality biodegradable cardboard, it will support the environment and appeal to the conscious consumer, whilst still having a compelling countertop display.
Sustainable packaging is a trend that will see continued growth as reducing plastic consumption is high on Government agenda and will impact many industries over the next year.
4. Premium Packaging Growth
People are attracted to beautiful packaging and this has a major influence the buying experience. Your product may be leading the industry in quality, but if the display packaging does not accurately represent your brand, you could be losing out on a lot of sales. We say it all the time, don’t judge a book by its cover but we all do it when we’re out shopping.
5. Finding a Reliable Supplier with Expertise
Finding a trustworthy supplier with the expertise to help marketers bring their product strategy to life can be a minefield.
A great supplier will be able to provide valuable knowledge, advice and options at a competitive price. They will also manage the whole process from the briefing stage right through to design and delivery under one roof. This will cut out any lengthy issues with design work and cut down the admin time required by the in-house marketing team.
