Alex Wakefield is the CEO of Longbow Advantage, with over 20 years of experience in supply chain technology and implementations including leadership roles at IBM and Blue Yonder (formerly JDA/Red Prairie). His focus is on enabling distribution teams to better manage, leverage and action their data across the supply chain through the use of Rebus — the only real-time warehouse visibility and labor platform purpose-built for the supply chain.
The labor shortage within the supply chain will ultimately end up costing manufacturers and the end customer more money as distribution teams continue to be backlogged and understaffed.
While shipping and data are an important part of building successful logistics operations, these areas alone cannot solve real-time supply chain issues.
