When it comes to packaging, the one marketplace constant is that the needs and demands of brands, retailers, printers and consumers are always changing. As market trends evolve, ink manufacturers must be nimble and quickly develop solutions that meet those demands.
One of the fastest growing options for differentiation comes through in-mold labeling, especially for packaging of food products with a shorter lifespan, such as butter, margarine, ice cream, cottage cheese, yogurt and other dairy items.
Grocery stores today are now stocked more than ever with freshly prepared meals that are ready to go for consumers. In fact, prepared meals have become a $29 billion-a-year business, growing twice as fast as overall grocery store sales, according to a 2016 Consumer Reports article.