Steve Osborne is founder of Osborne Pike, a creative agency in Bath, England. Osborne Pike has been building brands since 2002. Clients include Nestlé, ABInBev, Mondelēz, Danone, Chiquita and Jack Link’s.
Creating a brand is all about tapping into human psychology — adding an intangible desire (and a higher price) to what is often a good product, but objectively not very different from a dozen similar choices.
