Christine Wu is the founder and president of Brand Alchemy. She has developed marketing strategies for Sony, Pepsi, Johnson & Johnson and Time Inc. Brand Alchemy is a full-service marketing consultancy that takes your brand’s vision and transforms it into tangible results.
Innovation is the antidote to overcoming seemingly impossible challenges. Smart leaders will study how some companies have adapted during the current COVID-19 crisis to learn how to implement useful marketing tools in order to quickly pivot their business to overcome any future disruptions.
