Lonny Kocina is founder and CEO of Media Relations Agency, a performance-based brand marketing agency. He is author of the best-selling, award-winning book, The CEO’s Guide to Marketing; the book every marketer should read before their boss does. Visit Publicity.com for more info.
CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
