Laura Harker is a writer and brand consultant based in Gateshead, U.K. She works with Latana, a brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. Visit latana.com for information.
If you are in business long enough, there will come a time when you’ll need to rebuild your brand. Rebuilding a brand isn’t a process that many brand owners go through regularly. To help with that process, here are five steps to rebuilding your brand.
