Many of today's successful new brands are created by upstart innovators and built on engagement with millions online. They catch the eye of big-box retailers looking to translate the online following into in-store traffic and sales. How do you create packaging that harnesses the power of a multi-dimensional, personal, online brand that can translate digital success to shelf? Kick branding and design partnered with TIU to bring a new line of fitness products to Target stores. Here are a few takeaways from the process.
