Stefan Hartung is the co-founder/creative lead of Minneapolis brand and design agency, Kick. Hartung, originally from Germany, is a frequent speaker on effective packaging in the U.S. and internationally. For more than 17 years Kick has partnered with Fortune 50 brands, to startups on packaging, campaigns and digital experiences. Learn more at www.ideasthatkick.com.
Many of today's successful new brands are created by upstart innovators and built on engagement with millions online. They catch the eye of big-box retailers looking to translate the online following into in-store traffic and sales. How do you create packaging that harnesses the power of a multi-dimensional, personal, online brand that can translate digital success to shelf? Kick branding and design partnered with TIU to bring a new line of fitness products to Target stores. Here are a few takeaways from the process.
