Articles by Cindy Cooperman

The world’s most prominent products are recognized by their brand colors, and according to Kissmetrics, 85 percent of people say color is the primary reason they buy a certain product. Therefore, it’s important for brands to define their colors and maintain quality on a global scale. But for designers, communicating and defining color isn’t easy. In fact, the journey from the original product color that starts in design often gets lost or altered en route to production.