Doug Guyer is the co-founder, president and CEO of BrandShare, the world’s first and largest e-commerce media and sampling network. Founded in 1984, the company delivers an integrated solution for hundreds of world-leading brands seeking to share their brand sample, premium, digital content, offer, literature or invitation-to-try with target customers at the key point of usage – their home. Through its proprietary E-commerce Media Network, BrandShare tucks brand experiences in boxes that contain the merchandise shoppers ordered from one of BrandShare’s 760-plus e-commerce retail partners. Guyer graduated from Boston College, which he attended on a football scholarship.
In this enduring quest for engagement, one aspect of buying and selling continues accelerating: e-commerce. According to eMarketer, the U.S. currently has 217 million online shoppers – more than 66% of the total population. How can marketers best tap into the e-commerce boom? Ironically, the most effective route to engaging online consumers lies in marrying a 200-year-old marketing tradition with e-commerce. Called e-commerce product sampling, it’s being adopted by leading brands and retailers.
