Angie Shepard is a Sales and Marketing Executive with Menasha Packaging. She has more than a decade of experience developing merchandising solutions for food, drug, mass, club, convenience, and office supply channels. Learn more at www.menasha.com.
What's better than having shoppers proclaim their love for your product? A consumer connection like that leads to repeat purchases, positive word-of-mouth and brand loyalty. Building a strong relationship with shoppers isn’t easy, especially when competition for shelf space in retail stores is so intense, and online shopping offers its own challenges. The right merchandising vehicles and packaging designs enhance the brand experience and help you target the shoppers you want to reach.
