George Huntington Hartford, Levi Strauss, Charles R. Walgreen, Sr., Rowland Hussey Macy, Sr., Aaron Montgomery Ward, Frank Winfield Woolworth, Caleb Bradham, The Brooks Brothers, Richard Warren Sears and Alvah Curtis Roebuck. The names read like a Who’s Who of American retailers. Along with their CPG contemporaries, they were entrepreneurs and innovators who created the template for today’s retail, and along the way they created private brand.
