Christopher Durham is president of My Private Brand and co-founder of The Vertex Awards. My Private Brand was launched 2008 to foster innovation in private brand management. He is a strategist, author and retailer who has consulted with retailers around the world on private brand strategies, including Family Dollar, Petco, Staples, Office Depot and Best Buy. For more information, contact him at Christopher@mypbrand.com.
George Huntington Hartford, Levi Strauss, Charles R. Walgreen, Sr., Rowland Hussey Macy, Sr., Aaron Montgomery Ward, Frank Winfield Woolworth, Caleb Bradham, The Brooks Brothers, Richard Warren Sears and Alvah Curtis Roebuck. The names read like a Who’s Who of American retailers. Along with their CPG contemporaries, they were entrepreneurs and innovators who created the template for today’s retail, and along the way they created private brand.
