Michael Duffy is the group creative director at Equator Design’s Chicago office. The UK-based agency is a creative consultancy for holistic packaging design. For more information, visit www.equator-design.com/en-us
Around the globe, companies are racing to deliver innovative products and services to a youthful target market. Manufacturers and retailers are taking drastic measures to cater to and enable the rising appetite for tech, using it alongside updated packaging formats to mold the shopping model into an end-to-end experience that piques millennials’ interest.
Private brands in the United States, and globally, have seen a massive growth and increases in sales over the past 10 years. Be it online or in stores, it’s hard to miss the increasing presence of private brands on store shelves and in e-commerce sites.
