Susie Stitzel is Esko product manager, 3D Solutions. She can be reached at susie.stitzel@esko.com. Mark O’Donnell is an independent production specialist and 3D designer. He can be reached at www.m0dm0d.com.
Adobe, the design software giant, recently conducted research to understand packaging from the designer’s perspective. Turns out, designers care about two things: 1) a focus on 3D design and 2) how quickly a job can be completed so that more content can be created.
