Sean Glynn is packaging manager at Daymon, an agency that provides global retail strategies and services for companies and their private label brands. Daymon currently represents more than 1,700 brands and approximately 165,000 individual SKUs in 50 countries around the world. For more information, visit www.daymon.com.
Imagine a customer standing in the frozen food aisle staring at broccoli and corn. Without loyalty or preference for any one item, she needs to choose. Brand perception will likely play a big role in her decision. Chances are good the packaging will, too.
