Kathy Galloway is a CPG brand strategy consultant at Big Rock Strategy, a firm delivering consulting services to enable incremental brand growth. For more information, visit www.bigrockstrategy.com.
Do you know why the shelf so important? Whether or not your consumers are a switching light user or a loyal heavy user, your brand is on their shopping list or it's an impulse buy, or they have known your brand all their lives or are discovering it on the shelf, there are three reasons you want to get your shelf game right.
