Make Your Brand Human
To bond and thrive, brands must form human-like relationships. Incoorporate this psychology into your branding.
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Ron Voigt is president of X-Rite Pantone, a division of Danaher Corporation and an industry leader in color management systems and software solutions. With executive experience at Tektronix, Kollmorgen and Delphi, he specializes in innovation building, lean manufacturing, and product and process development. For more information, visit www.xrite.com.