Howard Wright is the creative director at Equator Design. His career in packaging design spans more than a quarter of a century, working with some of the world’s biggest brands and retailers. For more information, visit www.equator-design.com.
A design agency with offices in the U.S. and the U.K. utilizes an integrated approach to identify global trends and apply market-specific insights more effectively.
The world is getting smaller, says Howard Wright, creative director of design agency Equator. “Globalization has not just created opportunity for brands and retailers to widen their customer base internationally, it’s also driving consumer demand for a more diverse choice of products that allows them to experience what they’ve seen online, on TV or in their travels from the comfort of their own home.”
