Paul Nowak is the Director of Customer Experience at QuadPackaging, a leading provider of comprehensive packaging solutions. He can be reached at psnowak@quadpackaging.com.
Right now, there are countless meetings, conference calls and video chats happening about new product launches, brand refreshes and line extensions that will rely heavily on packaging design to tell a story. The consideration of sustainable packaging continues to move up the list of importance in these strategy meetings as consumer awareness grows and global news highlights the environmental impacts packaging can cause.
Many brands have a presence around the world. This extensive reach lends a strategic advantage for distributing a customer’s brand on every corner of the Earth, but it also comes with inherent challenges.
