Kristine Sexton is president/CEO at BrandDirections, Inc., an agency based in Neenah, WI, With a 60-year history, BrandDirections has a forward-thinking history in packaging, branding and marketing innovation. The agency specializes in structural package development, ideation and visualization, brand standards/identity guidelines and project planning. Her experience includes over 35 years in account, creative and design leadership focusing on packaging for consumer goods clients. For more information, please visit brand-directions.com.
Consumer packaged goods companies (CPGs) are continually searching for effective ways to break through the clutter and connect with consumers. Packaging is the one medium they can count on to provide consistency, clarity and reach in achieving that objective.
Consumer packaged goods companies (CPG) recognize the revenue potential of including the warehouse club channel in their mix but also realize the unique challenges posed by competing in the club environment.
