Mark Hardy is the CEO of InContext Solutions, a global leader in virtual reality (VR) solutions for retailers and manufacturers. With more than 25 years of leadership experience, Mark has built an exceptional track record in driving growth at a broad range of technology and information services companies, through a combination of rapid innovation and globalization of product portfolios. Mark started his career at Procter & Gamble and has since held executive roles at GfK NOP, Dun & Bradstreet, Survey Sampling International (SSI), Information Resources (IRI) and Greenfield Online. Mark holds a Bachelor of Science in marketing and business education from East Carolina University and attended Cornell University’s executive program. Mark is also an executive board member for the Center of Retailing Excellence at University of Arkansas’ Sam Walton College of Business.
Thanks to modern technology and access to consumer data it is increasingly difficult to defend packaging and store displays that result in underwhelming sales.
Whether it’s redesigning everyday items to boast enchanting packaging or creating surprise and delight through world-famous window displays, retailers and manufacturers run a crash course in design each year to create holiday magic that will attract customers and capitalize on sales.
