Sourabh Sharma is a New York-based founder of brand advisory FIGorout, specializing in branding and social media. With clientele varying from food and beverage companies to beauty and lifestyle companies, alongside startups in these respective realms, Sharma has cemented his experiences as a freelance food critic and lifestyle writer. Formerly a senior manager at SKIM (skimgroup.com), Sharma has also worked in brand management and product development at L’Oreal and as a management consultant.