Goodwin Design (www.GoodwinDesignGroup.com) is a leading authority on brand strategy, insights, innovation and packaging design — particularly for kids and families. Goodwin’s clients include leading marketers, as well as brands which aim to be, including: Campbell Soup Company, Colgate-Palmolive, Crayola, Disney, General Mills, Hasbro, Hershey, Johnson & Johnson, Kimberly-Clark, Mattel, Nickelodeon, Procter & Gamble, and Toys R Us, among others.