Kaylor Hildenbrand, principal consultant for PARK Research Partners and publisher of PackageSPEAK(.com), is an experienced qualitative research consultant who believes in the process “ask, explore, understand.” Since 2005, she has been active on the consumer insights side of the packaging industry and is a proponent of the power of packaging. She can be reached directly at Kaylor@PARKresearch.com or by phone at 321-303-3617.
We are a nation of snackers. Snacks take the place of meals. Snacking takes place anytime and anywhere. And most Americans say any food can be a snack. Meals have generally been defined by time, cultural traditions, the appropriate setting and representation from the various food groups. Now, meals are often created from a collection of snacks. We snack to fuel up. We snack to satisfy a craving. We snack because we are bored or stressed. And of course, we snack because we are busy multi-tasking and often on the move to something more interesting.
