Lor Gold is global chief creative officer, SGK (www.sgkinc.com). He is responsible for the vision and execution of the SGK brand of creativity across the company’s global network. He works closely with SGK’s president/chief strategy officer developing concepts for many of the world’s most important brands including Apple, Unilever, Safeway and Coca-Cola. Gold joined SGK in 2011, with 25 years of experience in brand-building, branded promotions, and multichannel retail experiences that helped define the practice of shopper marketing.