Overcoming the Hurdles of E-Commerce Current online displays of consumer packaged goods don’t show products in their best light. Here are some ideas that could help. Jonathan Asher August 21, 2017 The explosive growth of online shopping has revolutionized the world of retailing. Clearly, this trend will only continue, creating some uncomfortable disruptions along with tremendous opportunities for retailers, manufacturers and consumers. Read More
Designing Packaging for Baby Boomers Jonathan Asher September 5, 2014 The time is now to refocus on the needs of an aging generation. Read More
Not All Eye Tracking Is Created Equal Jonathan Asher July 3, 2014 A recent study shows certain package evaluation alternatives may fall short. Read More
Making Packaging Work Online: 5 Principles for Success Packaging plays an important role on the Web. Here are five principles for success. Jonathan Asher April 6, 2014 How does our packaging look and work online?Read More