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Jonathan Asher

Jonathon Asher is the executive vice president of PRS IN VIVO, a company that conducts more than 1,000 research studies annually to help marketers win at retail. Asher can be reached at jonathon.asher@prs-invivo.com.

Articles

ARTICLES

Overcoming the Hurdles of E-Commerce

Current online displays of consumer packaged goods don’t show products in their best light. Here are some ideas that could help.

Jonathan Asher

August 21, 2017

The explosive growth of online shopping has revolutionized the world of retailing. Clearly, this trend will only continue, creating some uncomfortable disruptions along with tremendous opportunities for retailers, manufacturers and consumers.

Designing Packaging for Baby Boomers

Jonathan Asher

September 5, 2014

The time is now to refocus on the needs of an aging generation.

Not All Eye Tracking Is Created Equal

Jonathan Asher

July 3, 2014

A recent study shows certain package evaluation alternatives may fall short.

Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

Jonathan Asher

April 6, 2014

How does our packaging look and work online?

Novolex® and Pactiv Evergreen Inc. Merge to Form Leading Packaging Manufacturer

2024 Top 100 Food & Beverage Companies banner. 2024 shiny color gold wave design element.

2024 Top 100 Food and Beverage Packaging Companies

All-fiber bottle developed by CelluComp and RyPax

The Use of Plastic by Food & Beverage Brands amid Stricter Environmental Regulations

Events

February 19, 2025

Converters Expo South

Converters Expo South is a one-day expo that unites converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us in Greenville, South Carolina – for a day of education and connection with industry peers. Find new manufacturing and production partners, check out the latest converting technology and equipment, network with like-minded professionals, and more!

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May 20, 2025

Converters Expo

The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

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Products

Advances in Sustainable Food Packaging Technology

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