Overcoming the Hurdles of E-Commerce
Current online displays of consumer packaged goods don’t show products in their best light. Here are some ideas that could help.
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Jonathon Asher is the executive vice president of PRS IN VIVO, a company that conducts more than 1,000 research studies annually to help marketers win at retail. Asher can be reached at jonathon.asher@prs-invivo.com.