Are Consumers Experiencing Green Fatigue?
Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.
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Ben Cleaver is managing director, bluemarlin New York (www.bluemarlinbd.com), an award-winning brand and packaging design agency. He directs the group’s strategic and creative growth while also serving as a senior consultant on key client projects. Fascinated by different cultures, design and the role brands have in our everyday lives, Cleaver dedicates his time to applying this perspective to business and clients. With a wealth of global branding industry experience spanning the U.S., U.K., Spain and France, he has a built a strong foundation in brand strategy and client relations, having directed numerous successful global rebrands for clients such as Unilever, Shell, Coca-Cola, Anheuser-Busch InBev and Moët & Chandon.