Articles by Laura Flanigan

Shelf-Ready Packaging Creates Opportunities to Improve Branding

Retail-ready packaging unleashes the potential of "The Five Easys."

November 13, 2017

Retail-ready packaging. Shelf-ready packaging. Display-ready cases. The US has been talking about this as the next big thing in retail channel packaging for some time, but adoption hasn't followed the projections.

Sustainable Packaging: Making it Stick

Laura Flanigan

April 27, 2015

If your company is like most, you’re still finding it challenging to incorporate sustainability goals into the packaging design process.

Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.

Ben Cleaver Laura Flanigan

April 1, 2014

Why sustainability isn't working for your brand.

The Brand Manager’s Guide to Chemistry in Fiber-Based Packaging

Image of fiber-based bottles produced by CelluComp

CelluComp to Produce Fiber-Based Packaging at New Plant in Minnesota

The Evolution of Molded Fiber Packaging - Guests: Bill Kuecker and Emily Parsons, Soloenis. Background image of teal fiber pattern with three recycled to-go containers.

PODCAST | The Evolution of Molded Fiber Packaging

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