Renée Whitworth, strategic director, Flood Creative (www.floodcreativeny.com), has been a brand consultant for over 20 years, combining consumer empathy and trends in order to help every facet of design come together with a singular, shared focus. She manages all aspects of visual and verbal positioning, brand identity, packaging and print design for entrepreneurial brands as well as the Fortune 100. Her current and previous clients include: Boston Beer, Burlington, Campbell's, Coca-Cola, Colgate-Palmolive, General Mills, InZone, Johnson & Johnson, Kayser Roth, Kimberly Clark, Kraft, Nestle, Pepperidge Farm, Sun Products and Unilever.