With over 25 years of experience in product design and innovation leadership, Steve Callahan, general manager of Perimeter Brand Packaging, brings valuable strategic insight to the new product development challenges facing the CPG brand packaging marketplace. Perimeter manufactures packaging for leading consumer brands and believes that connecting with the consumer is critical to the innovation process.
Big packaging ideas are born out of three small words: A better way. When developing new solutions in the packaging world, we need to ask ourselves, “Is there a better way?”
