James Benard is president and creative director at Benard Creative. Benard studied fine art at Hunter College and The Sorbonne in Paris, and he has more than 20 years of experience in luxury package design and production. For more information, visit benardcreative.com.
Keep your tools up to date. Invest in current PMS books, foil stamping color charts, and maintain a complete paper and book cloth library. With the resources close at hand, you can dictate the exact design specifications to vendors rather than relying on vendors to choose for you.
Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.
