Steve Wood is President and CEO of Covectra. Covectra provides packaging line serialization, track & trace and authentication technologies for brand protection, supply chain integrity and many additional business benefits.
The key to anti-counterfeiting is to prevent false goods from entering the legitimate supply chain. The good news is that you can protect your brand. Starting with your raw materials suppliers, through manufacturing, packaging and onto distribution intermediaries, you can track and trace goods safely right to the customer.What’s the key to fortifying the legitimate supply chain to protect it from unauthorized goods entering your normal channels of trade? I believe it's a combination of these three strategies.
