Todd Meussling

Millennials are continuing to shape the current consumer landscape in today's digital world. According to a recent GlobalWebIndex report, 68 percent of millennials use smartphones to access the internet, and they spend an average of nearly four hours online each day.

With this fast-growing segment expected to climb 7-9 percent per year through 2023, navigating the shift from rigid to flexible packaging with optimal pouch functionality challenges brand managers with various considerations when determining an overall package experience.