Michael Kuebler is technical director, North America distribution testing, at Smithers Pira. Kuebler guides a team of packaging experts who analyze the true impact that the supply chain has on a package at the lab in Lansing, MI. Smithers Pira, smitherspira.com, utilizes standard and non-standard package testing methods to mimic real-world handling scenarios. Through careful experiment design, these test methods will get to the root cause of shipping damage or areas of concern so that package engineers can quickly optimize the logistics operation, reducing overall costs for their business. Kuebler has held engineering positions with many packaging and consumer goods companies. He is a graduate of the School of Packaging at Michigan State University with a Bachelor of Science degree in Packaging Engineering.
CPG manufacturers and packagers must find a way to satisfy consumer expectations while ensuring their packaging will protect the product throughout the supply chain.
Reducing the environmental impact of packaging is top of mind for many in the package design and consumer goods industries, with the ultimate goal to meet consumer expectations and federal and state regulations.
