Closure Adds ‘Flavor’ to bottled water NutriSystem, a leading marketer of weight management products, recommends that users of its products drink at last eight 8-ounce glasses of water daily
Moving Package Design Concepts to Reality Better, Smarter, Faster ‘Rapid innovation’ approach brings together all stakeholders at the start of package design to create consumer-validated solutions. by peter
Mobile Design Lab Speeds Package Development Working with a vendor can be a long and arduous process. Here’s one approach that allows design and testing in your own backyard.
New Package to Appeal Tea Drinkers. Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at
Putting a Good Face on Your Package Characters on packaging help to personalize products. But make sure the facial expressions support your brand image and promise. By DAN
‘Artic Foxes and Mallard Ducks’ Which Store-Brand Design Works Best? Each design system is appropriate. Weigh the pros and cons of both, and examine how they can fit your
WORLD’S APART: Packaging Distinctions for Specialty vs. Mass-retail Brands The rise of upscale products across many sales channels can create design confusion. Here are four principles to avoid this
Injection-molded Design Energizes Battery Packaging by Rob Croft Category leading brands use the most generic of blister packaging. Why? Very often, the category is so entrenched in this packaging
Cosmetics Brands Evolve Into Diverse Personalities Eschewing the sole cues of glamour and style, today’s cosmetic packaging exhibits individualism, aspiration and attitude. By Nicolas Aparicio Like many other segments
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