Global Market and Packaging Research International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights
Innovative Package Structures Differentiate Single-Serve Drinks By William Makely Aluminum bottle keeps beer colder; PET container for organic juice achieves high clarity; hot-fill PET bottle sheds its panels. In
RFID Meets Point of Purchase For a consumer goods company launching a promotion that includes a point-of-purchase (P-O-P) display, the results of the effort are only as good as
Intelligent Food Packaging By Aaron L. Brody, PH.D. Among a flood of conferences, reports and research, the recent BARD (United States/Israeli Binational Research and Development Fund) sponsored workshop on
RFID, Chips Set to Make Big Waves on Consumer Packaged Goods At the item level, these ‘smart’ tags will offer product security, merchandising benefits and brand-building opportunities. By
The Battle For Hearts and Minds It has been acknowledged for some time that consumers make as many as 70% of their buying decisions in the store. What is
Tapping the Consumer for a Better Battery Package In a competitive market where everyone used a similar packaging platform, premium brand Duracell was looking to differentiate through value-added packaging.
Kleenex® Anti-Viral: Getting it Right the Second Time Kleenex’s second attempt at “anti-viral” tissues makes better use of packaging to communicate its message. by Robert Mcmath Around December 1984, Kimberly-Clark
Closure Adds ‘Flavor’ to bottled water NutriSystem, a leading marketer of weight management products, recommends that users of its products drink at last eight 8-ounce glasses of water daily
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