Brand Packaging

RSS

Coca-Cola has introduced a sparkling lactic beverage under its Fanta brand called Fanta Moo Moo White.

By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.

When it launched in Waitrose supermarkets last month, Taste No. 5 created a stir, selling out in just days an inventory that was expected to last a month.

Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.

Old Orchard was looking for bold, premium and eye-catching packaging for its new Very Cherre Montmorency Tart Cherry juices, and that’s exactly what it got.

Kimberly-Clark redesigned its Huggies brand packaging in order to focus more on the emotional values of their target consumers: mothers.

Because True Lemon was introducing a new product format, it knew its packaging would have to be pretty powerful.

The start of a recession isn’t normally the greatest time to launch a new product, let alone a new beverage category.

Aiming for a more attractive, modern and natural look, RC Pharma, LLC redesigned its line of beauty and skin care products.

Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.