White is a double edged sword. Overall, white communicates purity and simplicity. It catches the eye and shines a light on whatever color or image is in proximity.
Perry Seelert
There is nothing inherently wrong with the use of white, but unfortunately of late we have seen an increase of it being utilized in poorly executed design programs, especially in retail/own brand packaging.
Russ Napolitano
The current trend is to create packaging that is simple, straightforward and instantly engages consumers with the facts and an overall brand promise.
What do a jar of lemon curd, a bag of brown rice, a vintage Mainbocher couture dress and Karl Lagerfeld’s Spring 2010 collection for Chanel have in common?
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