Brand Packaging

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Aiming for a more attractive, modern and natural look, RC Pharma, LLC redesigned its line of beauty and skin care products.

Last week, the Campbell Soup Company went on the record with their use of bio-sensory research, telling the Wall Street Journal how they're measuring microscopic changes in people's skin moisture, heart rate, and other biometrics to implement a redesign of their condensed soup labels.

Don’t be fooled by the prehistoric-sounding name, CREA PAC is a globally sourced “inspiration box” that puts packaging trends directly in your hands. Delivered quarterly, each box contains consumer products,

Commemorative jars were delivered to 160 fans of Marmite, the soy-sauce-like spread made in the UK, to announce the March release of a new “extra mature” variety called Marmite XO.

The online boutique 3floz.com is meeting a need that came out of the Transportation Safety Administration’s travel ban on liquids that are more than three ounces. Launching in January, the

The lowly UPC symbol is getting a makeover. A new service called Vanitybarcodes.com offers a library of stock, decorative barcodes that are fitted with unique product numbers and tested for

Impulse buys may not be a matter of impulse says a new study in the Journal of Consumer Research. Shoppers often expect to buy a certain number of “unplanned” items,

In the busy, bright and colorful toy sector, it’s vital to stand out on shelf.

Celebrating 30 years in business, GrandyOats has replaced its original plastic pouch packaging with a yogurt-cup-like container.

When the new Tropicana packaging hit shelves, and didn’t go over very well with consumers, it created chaos among package designers and CPG companies.