Brand Packaging

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Yes To, Inc unveiled a line of five, 100-percent natural, tear-free and paraben-free products for babies called Yes To Baby Carrots.

Warburtons was looking for bold, creative packaging for its two new snack brands.

Planning to expand distribution into major global markets in the near future, the Innisfree brand needed a fresh look to engage consumers and enhance shoppability.

To celebrate its 150th anniversary, Campari introduced limited-edition labels refreshing the link between the brand and art.

Musgrave Retail Partners GB, which operates the Londis and Budgens supermarkets in the UK, has released new packaging for its own brand whiskey, gin and vodka.

Walmart is bringing back a slew of brands in health and beauty, cereal, pet, soda and laundry that it had removed from shelves last year, after finding that shoppers were turning to competitors for a wider selection of merchandise.

Coca-Cola has introduced a sparkling lactic beverage under its Fanta brand called Fanta Moo Moo White.

By creating pre-measured packets of brown sugar, Imperial Sugar's Redi-Measure brand gained distribution month over month through 2009 and increased share in multiple markets.

When it launched in Waitrose supermarkets last month, Taste No. 5 created a stir, selling out in just days an inventory that was expected to last a month.

Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.