Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people
Nothing comforts a cold like good old soup, which is why Heinz launched a (UK only) promotion that let Heinz Facebook fans send a personalized can of soup to ailing
In the 15 years since BrandPackaging debuted, we’ve seen packaging transcend a solely utilitarian function to rightly take on a more strategic branding role. And people have seemed to notice. We asked a group of business leaders and cultural notables to share their favorite packaging designs.
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