Brand Packaging

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A lame 10-calorie soda probably wouldn’t be getting talked about as much as it is right now if it wasn’t so blatantly offensive and crude.

Lifestyle milkshake brand Shaken Udder is seeing significant sales growth in a whimsical new bottle.

A redesign of iconic Indian brand Cobra Beer emphasizes its premium positioning

Little Duck Organics redesigns its freeze-dried fruit snacks for the "four feet and under crowd."

Innovation comes to the spray paint aisle in the form of an easy-to-use can

Kallo, a natural and organic food company, has created a new brand identity and redesigned its packaging to complement a new positioning around mindful eating.

The word luxury used to conjure up indulgence and entitlement...rank. Today? Not so much. In a recap of his insightful talk at our Packaging that Sells conference, Tim Stock considers the new codes of luxury.

Marketers often find themselves making decisions related to design concepts. Here are four strategies to make the most of the process.

Six packaging concepts worthy of the spirit’s epic story.