For the past two years, Coke and Pepsi have been engaged in a race to bring plant-based, recyclable beverage bottles to market. Coke retakes the lead with a recent announcement, covered on GreenBiz.com.
EUROPE De Kuyper chose a transparent version of its so-called “square bottle” for a limited edition premium golden Jenever, a juniper-flavored traditional liquor of the Netherlands and Belgium.
GLOBAL With only 300 bottles available for global distribution, elit by Stolichnaya is offering The Himalayan Edition, the first in a series of vodkas sourced from “pristine waters”.
CANADA Evian Natural Spring Water and French fashion designer Andre Courreges have partnered to create an elegant and whimsical limited edition bottle that combines the essence of each brand.
A Google executive says retailers need to be adding more mobile services to attract people to buy in-store, and to better compete with their online counterparts. Read the story in Marketing Week.
Frog's executive creative director says his firm is taking on longer, cross-disciplinary engagements that are driving organizational change in ways that clients couldn't have achieved alone. Read it in The Atlantic.
Dockers promoted its new khakis by shipping them in whiskey packaging. Dockers shipped 600 online customers a surprise pair of its new Alpha khakis, packaging the pants in a canister normally used
MoMa's creative director of advertising and graphic design says in-house design studios are the future of successful branding. Find out why in this Q&A with AIGA.
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