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The Reusable Packaging Association (RPA) launched a new campaign promoting the value of reusable transport packaging systems for the movement of food from farm, producer or processor to point of sale that includes a new website to serve as the central platform to communicate the total supply chain performance advantages of reusable transport packaging (RTP).

Product packaging is important. You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. To help your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them.

Ecoegg's new cleaning product comes in an egg-shaped package, and Clondalkin Flexible Packaging Bury was responsible for the eye-catching shrink sleeve design.

ButterflyCannon has created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders. MBody is targeted at women under 30 looking to live well and tone up, aiming to attract health-conscious women rather than the fitness fanatics.

Sirane’s Earthpouch was developed in conjunction with B&G Products at HAVI and was a couple of years in development. The pouch was launched this year by Troofoods.

Karlville, a global leader in in converting machinery and shrink sleeve applicators, will host a facility tour at its Miami Technology Center on June 13 as a prelude to the annual Packaging Strategies Global Pouch Forum.

Chromatic Technologies Inc. and American Thermal Instruments introduce BlindSpotz freeze-warning technology. It can be printed economically on individual packages to help protect medical supplies and foods, while also lowering product waste.