The Paperboard Packaging Council (PPC) noticed four design trends during its annual North American Paperboard Packaging Competition, from the folding carton and rigid box entries this year.
Intertek has opened a packaging performance testing facility in its Grand Rapids, Mich., laboratory. The facility provides end-to-end evaluation of product packages, from design to material assessment and sustainability.
Mondelez International, which owns Nabisco, says it redesigned the packaging of its Barnum's Animals crackers after relenting to pressure from People for the Ethical Treatment of Animals.
As a brand manager, production or plant manager, your primary focuses include your bottom line. Packaging affects many aspects of your product line and with that, your business growth.
Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. “Packaging really has to inspire people. A brand’s package is its product, and a brand is defined by the experience that people have with its packaging.”
Schreiner MediPharm has developed a special marking label that encloses a pharmaceutical tube like a pocket. The label design offers transparency and space for information.
Biossance was looking for a paperboard with unique sustainability appeal as well as structural and graphic package designs, kitting services, transportation, warehousing services and more. The brand turned to Veritiv to create new packaging designs that stand out, minimize dimensional weight and give consumers a great out-of-the-box experience.
Three industry trends are providing incentives for innovation, and creating new opportunities and threats for players in the global protective transit packaging business.
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