Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.
How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors.
The Paperboard Packaging Council (PPC) has welcomed 17 new member companies, more data programming and several successful events over the past year, as well as introduced a new membership category for rigid box suppliers.
Praxis Packaging has acquired Unette Corporation of Randolph, NJ, which will expand Praxis’ packaging solutions to include liquid, cream and paste products in tubes, bottles, jars and stick packs.
Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category.
TricorBraun has formed a 50-50 joint venture in South America with Amfora Packaging, which will be named TricorBraun South America SAS and headquartered in Bogotá, Columbia.
Asian beauty brands now have a new source for packaging, design services and the latest in global trends. Recognizing the steady growth of Asian domestic markets, Quadpack Industries is expanding its presence in the region.
The transaction brings together the high-performing food and beverage business of Constantia Flexibles’ labels division with Multi-Color’s strong wine & spirit and home & personal care platforms, as well as an emerging global position in healthcare.
La Bella has enhanced its line of skin and hair products featuring ingredients inspired by Latin beauty secrets passed down for generations and repackaged everything with bright, vibrant colors.
LINDAL Group has launched FlipClassic, an insert-less actuator with an integrated cap as a compelling alternative to more costly twist-lock actuators. FlipClassic is a highly cost efficient and ergonomically appealing design ideal for regional brands and contract fillers in competitive and promising market sectors such as the personal care market.